 |
| 3 of the 6 roommates: Karina, Mary, and me |
First, I must confess with tongue in cheek that I don't usually like schmoozing and wining and dining. I'm not sure exactly why. However, in Mayo's case, I think my consent to this dance is due to my respect for its "character." Overarching is sincerity. They have sincere motives to meet the needs of their patients first and foremost. That means a commitment to constant quality improvement in every area. Quality in recruiting excellent and highly motivated staff, rewarding them for providing quality, and also providing a safe environment to work. Plus, another reason I see myself giving in is I know they know I know they are doing it. They aren't trying to pull lamb's wool over my eyes. They are open about it, not deceptive or self-serving in the egotistical sense. They pair a lack of cunning with humble confidence that if I don't like them and buy into their company, they will be better off without me. (The alternative is true, as well: If I do like them and become employed, they benefit.)
Mayo claims to treat their people well and so why wouldn't they do it for us interns! It's a great tactic. Think about it! Don't just tell the interns how well you treat your employees; show them! Give them similar perks, like discounts and free bus passes in addition to competitive pay. Give them a legit ID badge that actually works on card readers. Take them on historical tours of the area, get them socially connected, and feed them good food. Orient them to the inner workings of the company and be exceedingly helpful to them, but be absolutely sincere about it. And finally, ask for their input about the orientation process. Value their thoughts by asking them more specific questions and then adjusting the program to suit their needs as expressed. |
| Touring the downtown campus with the group. Rochester Methodist |
In short, they utilize the 10-week internship as a trial run, an extended interview in which they get interns used to their MO, their systems, their people, and their product. In the process, they train future employees while weeding out the undesirables that don't fit into their business garden. They make us interns love them so we go home and rave about their excellency in customer and employee care! Positive public image, CHECK!
And there it is! Selfless sincerity is the key factor that drives the rest of your PR. Confidence and follow through should naturally come out of that key quality for effective PR! Obviously, it's working because I wouldn't be telling you that the guys in Mayo's HR and PR departments have got it down to a science!
No comments:
Post a Comment